At Either Way, We Pave the Path for Your Success. 

Established with a vision to simplify the complexities of international business, Either Way is your premier business consultancy partner. With a deep understanding of the Australian market and a global perspective, we empower businesses to extend their reach beyond borders. 

Our team of seasoned professionals brings a wealth of experience in international expansion and market penetration strategies. We believe in a collaborative approach, working closely with our clients to craft tailored solutions that align with their business goals. 

Trust us to be your compass in the dynamic world of global business – where success knows no boundaries. 

David is the founder of Either Way.  

Born in Melbourne, David completed a Double degree in Arts and Science at the University of Melbourne, and then studied a Master of Management at Melbourne Business School (The University of Melbourne). During this time, along with a native Chinese student colleague, David launched a business in China selling Australian health products. This venture motivated him to continue learning ways of helping businesses of all sizes reduce the complexity and risk of expanding into global markets. 

With a strong academic background, David has worked across various Technology and AI companies of various sizes and in different roles, assisting organisations adapt to business challenges via technology.  

In 2018, he was awarded the Hamer Scholarship from the Victorian State government to live in China for over a year to study Mandarin at Nanjing University to help build business relationships between Australia and its largest trading partner. This time in China has assisted him in building a greater understanding of the Chinese market and business culture.